Every year online video ad startup BrightRoll does a survey of advertisers to see how they're approaching online video and what their budget plans are for the coming 12 months. And every year, respondents tend to get a little more into the whole online video thing. This year, respondents continue to be bullish on online video, in part because they're starting to believe that it can be just as effective as TV. A majority of advertisers surveyed -- 64 percent -- said they believe that online video advertising is equally or more effective than the ads that show up on TV. BrightRoll posits that could be due to a number of factors, one of which is that 70 percent of Internet users watch video online, meaning that there's no longer a question of scale when it comes to buying online.
Thursday, June 7, 2012
Survey Says: Online Video Is Catching Up To TV In Ad Effectiveness
Every year online video ad startup BrightRoll does a survey of advertisers to see how they're approaching online video and what their budget plans are for the coming 12 months. And every year, respondents tend to get a little more into the whole online video thing. This year, respondents continue to be bullish on online video, in part because they're starting to believe that it can be just as effective as TV. A majority of advertisers surveyed -- 64 percent -- said they believe that online video advertising is equally or more effective than the ads that show up on TV. BrightRoll posits that could be due to a number of factors, one of which is that 70 percent of Internet users watch video online, meaning that there's no longer a question of scale when it comes to buying online.
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