Digital Media Companies Inuvo And Vertro To Merge

Digital media companies Inuvo and NYC-based Vertro, both publicly listed, this morning announced a merger agreement whereby Inuvo will acquire Vertro and its ALOT branded consumer applications business in a tax-free exchange of shares at an exchange ratio of 1.546 shares of Inuvo common stock per each share of Vertro common stock. The combined entity intends to distribute and monetize digital media to millions of consumers across multiple platforms, according to a press statement.

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